Corporate Sponsorship and Advertising Opportunities at Iroquois Park Sports Centre

Corporate Sponsorship and Advertising Opportunities

Good for the Community. Good for business.

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The Town of Whitby offers a variety of effective, affordable advertising and sponsorship opportunities. Access consumers in a positive environment. Create an emotional attachment. Increase public profile and awareness. Demonstrate social responsibility.

For booking and further information, contact Doug Blakely: 905-430-4320 ext.7104
or by email: blakelyd@whitby.ca

Iroquois Park Sports Centre

McKinney Centre

Luther Vipond Memorial Arena

Whitby Civic Recreation Complex

Festivals, Fairs & Events

Unique Projects

All sponsorship revenue directly benefits the community by enhancing sport and recreation facilities, supporting festivals and events,
and by keeping rates and fees affordable.

Iroquois Park Sports Centre

Over 2 million visitors annually

Whitby's showpiece, the 250,000 sq. ft. sports and entertainment facility
is located on 47 acres of prime parkland.

Voted in Top 5 “Best Arenas in the GTA” by Toronto Star

On the inside, six Tournament Arenas - more hockey capacity than any other centre east of the Rockies.

Two Swimming Pools provide full aquatic programming.

The multi-sport Pro Shop sells the gear.

Our Food Court, and gigantic 600 seat Restaurant and Sports Bar keep people on site.

On the outside, five Ball Diamonds, six lighted Tennis Courts, Soccer Fields, a Children's Playground and the coolest Skateboard Park in the region.

Across the road, six more Soccer Fields, Port Whitby Marina and the Whitby Yacht Club on the shores of Lake Ontario

What does it mean? One of the most complete sports destinations anywhere. A place with more than its fair share of hockey, lacrosse, ringette, soccer and baseball tournaments, skate shows and special events.

It means that more than 2 million people - players, fans and visitors young and old - attend each year. That's more than at Ontario Place and the Toronto Zoo. It's more than the Royal Ontario Museum and the Art Gallery of Ontario combined.

It means that advertisers and sponsors can access a concentrated pool of targeted consumers. Your message is in a positively charged environment, visible to passionate visitors and associated with excellence.

For booking and further information, contact Doug Blakely: 905-430-4320 ext.7104
or by email: blakelyd@whitby.ca

Iroquois Park Sports Centre Naming Rights Sponsors

McKinney Centre Naming Rights Sponsors

We’re proud to recognize our
Town of Whitby Sponsors

AECOM Canada
Amica at Whitby
Arnts Topsoil
Bell Canada
Brooklin Optometric Centre
Dry Ice Sports Performance Ctr.
Buffett Taylor
C & C Motors
Canadian Hockey Enterprises
CAN/AM Hockey
Comfort Inn/Quality Suites
Downsview Park
Durham College
Durham Radio
Durham Region Health Dept.
Great Canadian Meat Co.

Golder Associates
Hardiman Mount & Associates
Hilton Garden Inn
Holiday Inn Express
Holiday Inn Oshawa
Iron Motivation
The Lax Shack
Lovell Drugs
Megafun For Kids
Metro Ontario
Montana’s Cook House
Mr. Greek Restaurant
Natural Wellness Solutions
North Whitby Physiotherapy
Ontario Power Generation
Pringle Creek IGA

Pepsi
Quiznos Restaurant
RONA / MLSE
St. John’s Anglican Church
Sundance Spas
Sutton Group Realty
Swiss Chalet
Thom Partners
Travelodge
UOIT
Wendy’s Restaurant
Whitby Hydro
Whitby Mall
Whitby This Week
Yanch Heating & AC
Yellow Pages

For booking and further information, contact Doug Blakely: 905-430-4320 ext.7104
or by email: blakelyd@whitby.ca

INVENTORY

	Rinkboards These ice level panels are always in sight, in the action, and quite affordable. Each panel is 30" high by 96" wide, made of broadcast quality vinyl for maximum visibility. This is the same product seen in the ACC and other professional sports arenas. Your sign is rotated among all six rinks, two months in each, to offer full coverage of the facility throughout the year.
	Premium Placement The same highly visible, ice levels panels described above, but in premium locations! You can choose to have your message in front of the home or visitors players box, the penalty box or by the goals.
Backlit (Illuminated) Signs Make a statement with these high impact, strategically placed signs. Available in a number of sizes and locations within Iroquois Park.
Signs in ARENA 1 Expose your message to maximum spectators in Rogers Arena 1. This 2500 capacity rink is home to our hockey and lacrosse franchises like the Whitby Dunlops, Whitby Fury, Brooklin Redmen and Whitby Warriors. It's also the site of NHL alumni games, figure skating shows, tournament championships and other high profile events.
	Scoreboard Wall Only six of these 4' x 12' signs are located on the scoreboard wall in our spectator rink. Exclusive and powerful.
	Arena Bowl Located on the concourse level, these 5' x 6' backlits get closest to the spectators and are visible throughout the arena.
Signs in ARENA 2
	8' x 16' Backlit This is the largest and most impressive sign format at Iroquois Park. Only three of these giants are in this rink, and all are visible from the Food Court and lobby
Signs in ARENA 3
	8' x 16' Backlit Unobstructed view from the central lobby and Food Court area, as well as throughout the rink, gives this giant scoreboard wall sign huge impact. SOLD OUT
	4' x 18' Backlit Also visible from the lobby and Food Court - and from the Whitby Sports Hall of Fame corridor - these three signs offer a large, excellent position to reach our audience. SOLD OUT
Signs in ARENA 4
	8' x 16' Backlit The one premier sign in this rink is exclusive to the scoreboard wall, and the centre of visual attention. SOLD OUT
	4' x 16' Backlit Large, bright and visible from the lobby and grandstand, these three signs dominate the players box side of the rink. SOLD OUT
Signs in ARENAS 5 and 6 In addition to regular rink users, spectators and lobby traffic, all signage in Arenas 5 & 6 is highly visible through the glass walls of Train Like a Pro, elite training facility in the Iroquois Mezzanine.
	8' x 16' Backlit Only one of these giant signs is in each rink. Located exclusively by the scoreboard and clock they punch a huge message.
	4' x 12' Backlit These signs are located above the players boxes and across from the grandstand. Sure to command attention.
	Zamboni Nothing grabs attention on the ice like the zamboni. The mesmerizing machine is a moving billboard for high impact messaging. Full wrap graphics give total identity to the sponsor. (Some conditions apply)
	In-Ice Logos These in-ice statements have traditionally been the most prestigious branding available in arenas. Always visible and always in the action, these logos offer a high level of viewer retention. Available at centre ice and in the neutral zones of all six rinks, including the spectator Arena 1. (Some conditions apply)
	Food Court - 4' x 6' Backlit About 85% of all Iroquois Park traffic - 1,700,000 visitors - pass through the central Food Court. Standardized 4' x 6' format, same as transit shelter ads, means this powerful medium can be part of a larger campaign. Doubly effective, these signs frame the viewing windows from the Food Court onto the action of Arena 3. (Some conditions apply)
	Food Court - Motion Display • Prime location in the central lobby Food Court • Exposure to 93% of all Iroquois Park's 2.1 million visitors • Big, brilliant colour images with backlit illuminatio • Eye-catching motion demands attention Image size: 47" horizontal x 33" vertical
	Sampling and Lobby Displays Trial generation, product testing, consumer research - all available in a controlled environment with significant traffic volume. One-on-one consumer interaction through displays set up in the busy lobby and Food Court area. Full event marketing potential during the many high profile, high volume special events at the facility.
	Public Programs Full or partial sponsorship of various sport leagues, camps and public programs are available. Title, term, corporate identification, publication involvement, sampling, hosting and other sponsor fulfillment options are in accordance with the individual program.
Opportunities include: Iroquois Park Mens Hockey League Multi Sport Summer Camp Adult Shinny Senior Shinny Ticket Ice	Public Skate Parent & Tot Skate Lunchtime Skate Senior Skate Public Swim Parent & Tot Swim
Customized Sponsorship Packages We work closely with corporate partners to individually assemble a package of properties, signage and benefits. Each is designed to address objectives and deliver results. Other high demand components include: Brochure Kiosk: Active brochure distribution year round through the lobby kiosk. Banquet Rooms: Various well appointed spaces holding from 20 to 150 guests. Full food & beverage service available. Useful for sales meetings, staff training, product launches, public and trade seminars, special occasion parties and more. Prime Time Ice: Try to book an hour of ice on a weekend. It's all sold out. Corporate sponsors can have access to a special cache of prime time ice for their exclusive use. Great for customer appreciation, staff team building, sponsored public skates - your own private arena time.

For booking and further information, contact Doug Blakely: 905-430-4320 ext.7104
or by email: blakelyd@whitby.ca

TESTIMONIALS

	"The demographics at the complex are a perfect match for our customers and on a cost per thousand basics, the sponsorship outlay offers tremendous value considering the almost 2 million people per year who go through (Iroquois Park)" Bob Verwey, President Owasco Volkwagen
	"We are very proud to join the Town of Whitby to celebrate our community hockey partnership and offer opportunities for friends and neighbours to enjoy Family Day together." Nick Toritto District Vice President, GTA East, Scotiabank
	"The ongoing success of Great Lakes Physiotherapy is reliant upon a constant source of new referrals. Our centres’ emphasis on treating athletes is a perfect match with the type of clientele utilizing the IPSC. We look forward to a long term relationship with the sports centre." Alex MacCulloch, Owner Great Lakes Physiotherapy Centres
	"We've sponsored Town of Whitby properties for a number of years and have found it an excellent means of reaching prospects and developing brand awareness in the community." Peter Laba, Branch Manager GP Capital

For booking and further information, contact Doug Blakely: 905-430-4320 ext.7104
or by email: blakelyd@whitby.ca

MEDIA

IPSC Voted One of the “Top 5 Best Arenas in the GTA”

Whitby boy awarded for clean hockey skills - Apr 19, 2011
Christian Halman has never considered himself an aggressive person in his everyday life and the same applies to his performance on the ice.
click here for more...

Iroquois Park Partners with Scotiabank for Hockey Package - February 2009
Hockey fans are in for some exciting new features at Iroquois Park Sports Centre.
click here for more...

Local contact pays a big dividend - April 2009
$200,000 naming rights deal hinges on local buy-in
click here for more...

The Town of Whitby Plays Santa for The Salvation Army - November 2007
On November 30, the Town of Whitby is launching its annual ‘Stuff a Bug’ campaign, giving less fortunate children in our community new toys on Christmas morning.
click here for more...

Whitby launches the Liza Lounge - June 15, 2007
Whitby’s premier waterfront banquet room has a new name. Port Whitby Marina is happy to welcome Liza Homes as a major sponsor, and patron of the Liza Lounge.
click here for more...

Baycliffe Homes donates $25,000 to Whitby Parks - August 28, 2006
Enhancing the parks and recreational spaces within the community.
click here for more...

Scotiabank Donates $25,000 to Whitby Library Campaign - March 31, 2005
Scotiabank has committed $25,000 to the new Whitby Central Library fundraising campaign.
click here for more...

Liza Homes names Arena and Park in Whitby
Liza Homes Arena launched at Grand Opening of McKinney Centre Saturday October 23rd
click here for more...

'Food for Thought' Skate at Iroquois Park - December 8, 2003
Investors Group lends a hand
The spirit of Christmas is catching on at Iroquois Park Sports Centre. This Sunday, December 14th at 2:00 p.m., the public skating period is dedicated to raising donations for the local food bank. Skating is free to all with a donation of a non-perishable food item.

Rogers Cable And Maple Lodge Farms Name Arenas - April 3, 2002
Two more prominent Candian corporations have placed their brand on arenas at Canada's largest municipal sports/recreational facility, the Iroquois Park Sports Centre....
click here for more...

Arena Sponsor Wins National Marketing Award - June 19, 2000
A powerful sponsorhip position with Irquois Park Sports Centre wins Owasco Volkswagen the prestigious Canadian Auto World.....
click here for more...

Major Corporate Sponsorship at Iroquois Park Sports Centre - February 9, 2000
Iroquois Park Sports Centre (IPSC), Canada's largest municipal sport, recreation and leisure complex, is pleased to announce the arrival of two major Corporate Partners...
click here for more...

For booking and further information, contact Doug Blakely: 905-430-4320 ext.7104
or by email: blakelyd@whitby.ca

WHITBY EVENT SPONSORSHIP

Build Your Business

• Consider 7 in 10 people support businesses that support worthy causes. • 48% would choose a product associated with a good cause even if it wasn’t the cheapest. • 90% of consumers feel a duty to contribute to a better society.
			• Offering access to thousands of local consumers in a positive environment. • Featuring participation in extensive multi-media campaigns. • Providing increased profile and awareness within the community. • Creating opportunity to display goods, sample products, communicate information and conduct surveys.
Sponsorship levels, fees and benefits vary with each event • Participate for as low as $500. Sponsor an attraction, a key component, or the whole event.
		Benefits can include: • Participation in radio, TV and print ads • Display booth at the event • On-site signage and announcements from stage • Logo in posters, flyers and promo material • Hosting opportunities and VIP treatment
Some of Whitby's annual Festivals, Fair and Special Events
• Whitby Harbour Days • Whitby Countytown Carnival • Music in the Park • Movies in the Park • Earth Day	• Harvest Festival • Heritage Day • Family New Year’s Eve • Celebration Square • Great Little Duck Race

For booking and further information, contact Doug Blakely: 905-430-4320 ext.7104
or by email: blakelyd@whitby.ca

Whitby Harbour Days Catch the Wave... Discover Whitby’s Waterfront! Durham’s largest waterfront festival features water ski shows, kids play areas, boat displays, arts & crafts show and sale, live music and plenty of entertainment. Take a sail on a Tall Ship and stay for the nautical Parade of Lights and spectacular fireworks. The Waterfront is alive from Port Whitby Marina and Whitby Yacht Club to the Pier and Lions Promenade. Come join the fun! 4th WEEKEND IN JULY (Annually) Estimated attendance: 10,000 - 15,000

Whitby County Town Carnival Whitby’s favourite family event! Musical performances, children’s activities, heritage displays, petting zoo, food vendors, citizenship ceremony and more! 4th SATURDAY IN JUNE (Annually) Cullen Central Park, 300 Taunton Road Estimated attendance: 8,000

Music in the Park Music is in the air this summer. A great opportunity for the whole family to attend and support local artists. JUNE - AUGUST, 7:00 - 8:30pm Wednesdays - Rotary Centennial Park, Whitby Thursdays - Grass Park, Brooklin

Movies in the Park Enjoy movies under the stars this summer. The fabulous oversized inflatable screen ensures viewing for all! Titles are family friendly. SUMMER - 4 Events in 4 different parks. Viewing starts at dusk.

Earth Day Businesses, community groups and residents celebrate the day by thinking globally and acting locally. A variety of environmental themes and activities. HELD ON THE SATURDAY CLOSEST TO APRIL 22, INTERNATIONAL EARTH DAY

Harvest Festival Children’s games, activities & crafts, horse drawn wagon rides, displays & demonstrations, harvest marketplace & plant sale, BBQ’s, local fundraisers, vendors & crafters, live entertainment & the Brooklin Mini Idol competition, harvest walk/run, Youth Fest, sidewalk sales & much more... in conjunction with Group 74. 2nd SATURDAY IN SEPTEMBER 10:00am - 3:30pm Downtown Brooklin, Grass Park Estimated attendance: 4,000

Heritage Day A celebration of tradition and lifestyles. Wagon tours, heritage displays and re-enactors, native art, face painters, pony rides, petting zoo, antique games, crafts, contests, sidewalk sales and musical entertainment. Seniors bake sale, farmers’ market, local chef cook-off and food festival. 3rd SATURDAY IN SEPTEMBER 10:00am - 4:00pm Downtown Whitby (street closures) Estimated attendance: 12,000

Family New Year’s Eve Skate in the New Year in Canada’s largest indoor skating complex. An exciting family party with live entertainment and children’s activities. (Free Parking) DECEMBER 31, 7:00 - 10:00pm Iroquois Park Sports Centre Estimated attendance: 3,000

Celebration Square Surrounded by the contemporary architecture of the Whitby Public Library. The square will be full of activity with music, theatre and more. JULY & AUGUST Tuesdays & Thursdays, 7:00 - 8:30pm

Great Little Duck Race 5000 Ducks float down Lynde Creek. This event runs annually to raise funds to provide free children’s activities at the Whitby County Town Carnival. MID MAY, D’Hillier Park

Whitby Civic Recreation Complex

Whitby’s community centre for health, fitness and recreation.

The bright and open concept building offers a fully accredited Health Club with state-of-the-art cardio and conditioning equipment, two recreational pools and fitness programs designed for every level.

Lobby
• 4’ x 6’ Backlit Signs

Over 560,000 members, users and visitors annually flow through the Main Lobby.

Impactful backlit signs command attention at the entrance and lower lobby

Standardized 4' x 6' format, same as transit shelter ads, also means this medium can be part of a larger campaign

Health Club
• 3’ x 8’ Backlit signs
• 3’ x 5’ pool window banners
• Special Features

Reach a captive audience of active, involved, health conscious adults.
The CRC Health Club is a trusted municipal facility. Features new generation equipment, professional and fully certified staff, two swimming pools, saunas and top notch amenities.

Fitness Studio
• 3’ x 6’ Backlit signs

Leading edge fitness classes from Pilates and Yoga to Spinning and Triathlon Training

All fitness levels welcome in a non-intimidating environment.

For booking and further information, contact Doug Blakely: 905-430-4320 ext.7104
or by email: blakelyd@whitby.ca

Luther Vipond Memorial Arena

The village of Brooklin has a deep emotional attachment to their classic arena. Year round activity from hockey and skating to lacrosse and trade shows. Reach to the heart of this fast growing community through sponsorship at the local rink.

Luther Vipond Memorial Arena

• Rinkboard Signs

• 4’ x 14’ Backlit signs

• Zamboni Wraps

• In-ice Logos

• Special Features

For booking and further information, contact Doug Blakely: 905-430-4320 ext.7104
or by email: blakelyd@whitby.ca

Unique Projects Whitby is open for business, and for partnerships which improve the quality of the community. Examples of some unique and diverse projects are listed below. More opportunities await to be discovered.
	Service Vehicle Advertising - Street Sweepers, Waste Haulers Reach customers where they live, work , shop and play. Unique. Impactful. Impossible to ignore. Rolling billboards reach over 5000 Whitby residents and cover over 500km of high traffic routes weekly.

	Port Whitby Marina - Lounge Located in one of the finest natural harbours on Lake Ontario, Port Whitby Marina is surrounded by acres of parkland and waterfrfont trails. Inside, the beautiful Lounge is one of the most sought after banquet and meeting facilities in the Region. One company can have Naming Rights to this room.
	Whitby Seniors' Activities Centre This is the hub for activities, programs and services dedicated to adults 55 years and older. Nearly 3000 members participate in a wide variety of health and fitness classes, instructional activities, and social/recreational programs. Sponsorships can be developed for companies who share the vision of enhancing the quality of life for older adults.
	Youth 'Drop In' Rooms Whitby has three Youth Rooms, including the flagship facility at McKinney Centre. Soon, a new one will open in the Brooklin Community Centre & Library. With professional staff, computers, games, programs, theme nights - even homework tables - kids between 12 and 18 years of age have a safe and fun place to meet and socialize. Suitable sponsors can support this initiative and associate their name with youth culture.